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Mövenpick Adopted TravelClick’s Demand360

In a bid to maximise its revenue, Mövenpick Hotels & Resorts has recently joined TravelClick’s industry leading Demand360 business intelligence solution.

Demand360 is said to be the only competitive market intelligence product available to the hospitality industry providing powerful forward-looking reservation metrics and competitive share by segment and channel.

With the addition of Mövenpick Hotels & Resorts, more than 23,000 properties around the world now contribute their future and historical data to the intelligence product.

“As our Demand360 programme continues to grow internationally, hoteliers are clearly seeing the value of using business intelligence to see into the future of their markets, enabling them to drive business to higher-rated segments and lower-cost channels,” explained, Greg Sheppard, senior vice president, business intelligence, TravelClick.

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