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Ahead of the show taking place on November 06 – 08, World Travel Market (WTM) London partially unveiled findings of Wanup’s 2017 Travel Loyalty Report, confirming that two out of three UK business travellers belong to at least one hotel loyalty club, with nearly half of respondents unsatisfied with the corresponding rewards.

Studying 6,000 business travellers in the UK, Germany, Italy, Spain and France, the report showed that 45 percent of corporate travellers report low levels of satisfaction with the loyalty schemes, and 86 percent of respondents would prefer perks reflecting their hobbies and interests rather than earning points or air miles.

The participants of this year’s show will have the opportunity to learn more about the report and its findings.