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Aiming to promote Greece as a gastronomic destination, the Greek Tourism Organisation of the Netherlands teamed up with Discovering Network absl to bring the Greek food culture to Belgium.

On December 06 at Schuman Square in Brussels, the event Rond Point Schuman Lights UP took place where Greek food was served as part of the Discovering Greek Products in Belgium initiative. Belgians are said to link tasting experiences with choice of holiday destination and therefore Greek products, gastronomy and nutrition are a main attraction for potential high-income tourists.