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Bath’s international profile as a UNESCO World Heritage Site and spa city will be promoted to the MICE market Bath’s international profile as a UNESCO World Heritage Site and spa city will be promoted to the MICE market

Visit Bath Welcomes New MICE Booking Service

A new enquiry handling and booking service for the city of Bath, Somerset, the UK, has launched to boost the area’s meetings, incentive travel, conferences and events (MICE) business.

The city’s tourist board, Visit Bath, describes Bath Venue Finder as an online service allowing corporate event organisers to search for a choice of venues meeting their requirements.

The service is supported by a hotline overseen by local venue finding agency Brief2Event.

“The new website provides a quick and easy service with comprehensive details on Visit Bath member venues and services. All organisers – both direct bookers and agencies – are welcome to use the service,” noted a Visit Bath statement. Gaynor Thomas, business tourism coordinator, Visit Bath, elaborated, “Visit Bath aims to attract more corporate events from the MICE market, both from UK and overseas.”

Thomas further added, “Previously organisers had to contact individual businesses to seek availability - we are now offering a central facility which is geared up to address their needs. As a result of the new service we expect to see significant growth in the business tourism sector.”