By browsing on our website, you are agreeing to our cookies policy.

The Congress found that being able to offer hotels, ski slopes and tourism facilities that satisfy tourists is not always enough to guarantee success The Congress found that being able to offer hotels, ski slopes and tourism facilities that satisfy tourists is not always enough to guarantee success

Mountain Tourism Needs to Adapt to Change – UNWTO

The 10th World Congress on Snow and Mountain Tourism recently highlighted the need for tourism accommodation to adapt to the expectations of today’s customers and increase the quality of the traveller experience.

Taking place from March 21 – 23, the Andorra-based event also identified knowledge management and hospitality culture as keys to success. Jointly organised by the principality’s seven communes and government and World Tourism Organization (UNWTO) every two years, the congress constitutes a permanent forum for debate on the development and sustainability of tourism within mountain areas.

More than 400 participants attended the 10th edition, including around 30 speakers from more than 16 countries and experts from Spain, the US, Finland, France, Greece, Japan, the UK and Switzerland, among many others.

At the closing event, Zurab Pololikashvili, secretary-general, UNWTO, stressed the importance for mountain destinations to not only provide responses to the changing demands of travellers, but also to cover areas that range from the need to build infrastructure and sustainable accommodations, quality professional training, as well as combating seasonality and optimising resources.