In fact, the number of bednights has grown by 53 percent since 2009, when Denmark began to make a tentative economic recovery from the crash of 2008.
The importance of revenue generated by the food and beverage sector department to businesses in Copenhagen is also stressed by Tom Cludts, manager, revenue, Skt Petri Hotel, who revealed that the segment accounts for 25 percent of the hotel’s total revenue.
“The excellent reputation of Copenhagen food-wise is of course helping all of the hotels,” said Cludts, and revealed that plans in the hotel’s future include a total renovation of the hotel and the construction of two new restaurants, which are expected to open this month.
And according to Cludts’ associate, Charlotte Yde, manager, sales, Skt Petri Hotel, in the fashion of Copenhagen’s collaborative promotion efforts via its culinary segment, the hotel also works with restaurants in order to make reservations for guests, on their request.
The constant enhancement of the culinary segment means that even higher standards are continuously being set with regards to product offering across the city of Copenhagen.
Increased promotion and expansion across domestic and international markets is key, according to Henrik Thierlein, international press officer, Wonderful Copenhagen.
Referring to Copenhagen’s status as a gateway to Scandinavia, Thierlein said, “We have the most international routes to Copenhagen Airport [than] in any Scandinavian country.
[...] Our four main markets are still [...] our neighbour countries. We then of course have seen an increase in tourists from China [...] but also new markets in India and South Korea are on the list.”
The number of Chinese bednights in Copenhagen has grown 240 percent since Denmark began its recovery from the 2008 financial crisis, with India and Japan following China’s lead in exhibiting significant market growth.
The collective statistics spell out clear skies for Copenhagen’s future within the tourism segment.
Boosted by the prime attraction of its Michelin-star-studded restaurants, and backed by the many food festivals that drive hundreds of thousands of visitors into the arms of its businesses, the capital retains its title as Denmark’s biggest tourist destination and, consequently, the title of happiest country in the world.