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UNWTO’s staff members showed their support during International Women´s Day UNWTO’s staff members showed their support during International Women´s Day

Tourism can be a leading supporter of gender equality – UNWTO

On the occasion of this year’s International Women’s Day, on March 08, World Tourism Organization (UNWTO) announced that tourism can be a leading supporter of gender equality as it offers a wide range of jobs for women, particularly in developing regions and rural areas where women still face major hardships.

Commenting on this year’s occasion, Zurab Pololikashvili, secretary-general, UNWTO, stated, “It is time for the tourism sector to strengthen legal protection for women, ensure women’s equal pay and access to entrepreneurship resources, and promote women’s leadership in the tourism sector and participation in formal education.”

Pololikashvili, continued, “This International Women’s Day, I call upon the global tourism community to maximise every opportunity to raise awareness of gender inequality in tourism, and to help mainstream gender issues in tourism policies and strategies.”

As one of the industry’s with the highest share of women, both employed and as entrepreneurs, Pololikashvili believes that if gender equality is integrated into tourism planning and business development, society will gain overall.