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Kenny Jacobs Kenny Jacobs

Kenny Jacobs, Chief Marketing Officer, Ryanair

“We are continually improving our mobile app [...] and we are pleased to see customers are enjoying our upgrades and exciting new features by making Ryanair the number one airline app in Europe with 17 million downloads, while awarding it a 4.5 star rating.

Visits from the app increased by 70 percent over the holiday period as we continued to see traffic from non-desktop devices outnumber desktop visits, which is why we are developing each new digital feature with a mobile-first outlook [...].”